Gina spent a morning with Naomi Keyte in her lush backyard. This cover of Julia Jacklin's LA Dream couldn't have been more soothing to listen to on a sunny morning in lovely Adelaide.
It’s mind boggling to think about where we were just 1 year ago, but it’s impossible to forget.
We were holed up in a friends office - rent free (thanks Daryl!) and well, struggling to make ends meet. Glenn and I had just made our first hire - Matthew McEgan - an 18 year old fresh out of year 12. The three of us were working on our first big tour - Bob Evans’ Xmas run. Our processes were shoddy and our platform kept breaking. We were all mucking in - learning about our customers in real time and working long hard hours on the third floor of a poorly insulated building with no windows or air-conditioning.
Still, it was a magic time. After 2 years of stagnated, patchy growth - we were seeing people sign up in droves to host gigs at their houses. We were on the edge of our seats every day.
Since then, we’ve toured some of the biggest artists in the country, through 750+ homes around Aus & NZ and paid close to $1 Million to artists. Artists from all walks of life (established to emerging) have used Parlour to re-energise their fans, build community and actually turn a profit with their art. I personally love that our most booked artists are emerging, hard workers that have built their fanbase the old way - by playing. A lot.
Brilliant artists like Mojo Juju, Bobby Alu, Jack Carty, Jordie Lane, Oh Pep!, Liz Stringer, Daniel Champagne & Lisa Mitchell. These artists are using Parlour to build a real and lasting fan-base; going suburb to suburb - sometimes two gigs a day. They use social media to amplify their journey. They are breaking the mould, challenging the misconception that they can somehow damage their brand by playing too much. These artists will have long lasting, fruitful careers.
This is all made possible by our incredible hosts - these super-fans that take an active role in introducing the music they love to their friends with Parlour. The experience of hosting a gig at your house is like nothing else - you're opening your home to your friends and family, and sharing the music you love with them. There's something about the combination of live music in your own home that is so indescribably special.
In the world of streaming services like Spotify, we're becoming far more independent with our music tastes and can easily curate our own radio stations. Parlour hosts are furthering this ethos, introducing their friends to the music they love and helping that artist build their community of fans. To all the hosts throughout 2017, you truly are some of the best people going around and we can't thank you enough.
Internally, we’ve grown to a team of 8 incredibly talented, music loving people (myself and Glenn included - obviously!)
Every day, we come to work and help artists connect with their fans in a new way and make great money from their art. And we’re just getting started. We have some huge announcements coming in 2018. Watch this space.
Founder / Director
Glenn spent an afternoon with The Little Stevies, as they treated him to some delicious savoury pancakes. Watch it all with your own eyes here!
We popped in to see Barry Morgan! He showed us around his studio and introduced us to his Organ collection. Check it out!
Didirri popped into our office to cook us his go-to touring dish, Chilli Tuna Pasta. Get your taste buds excited here!
A wise man once said “It’s a long way to the top if you wanna Rock n’ Roll.” But is “the top” still relevant to the modern musician?
Musicians pour countless hours into their craft; touring, creating, managing and consistently performing are just part of the full-time gig that is music. Yet we’ve come to accept hard work in the culture without the guarantee of a fair week’s pay. We hit up some Aussie musicians and friends of Parlour to find out what keeps their hearts beating in rhythm and their minds fixed on melodies.
One of the biggest kickers for musicians is touring. While it’s widely loved among those who get the chance to do it, it’s also a lot of hard work, a lot of time, and a lot of money.
“I just finished my first ever headline tour and there are plenty of difficulties, it’s a whole different deal when you’re headlining as opposed to supporting. The organisational part is massive!” - Clea
“It’s all a learning experience. I wish I’d known that I would lose money on touring to begin with, but I don’t really hold onto it. ” - Jim Lawrie
Finding the finances and the time off of work is something that needs to be accounted for, especially considering that you can very likely lose money while touring. Not to mention the fact that you’re without your home or regular routine for the duration of the tour.
“Eating out, no piano, no space. I’m a homebody who likes to tinker around with painting and playing.” - Leah Senior
It’s like a full time stint that you pay for. So what’s the charm?
“I’ve done a few charity shows over time, I’m no Mother Theresa, but I do alright. There was one I did for a group called Musicians for Hearing (a charity for hearing loss who arrange sign-language interpreters to sing for the hearing-impaired at performances) It was one of the best things I’ve been a part of.” - Jim Lawrie
"I walked away with a greater sense of value in my music than any paid invoice could give." - Jim Lawrie
“Touring and performing alone is something I’m still getting used to. I have really bad anxiety so being so vulnerable on stage without my band is hard work. But, the feeling afterwards always makes it so worth it.” - Alice Skye
Despite the hardships and costs of touring and performing, most musicians we’ve talked to almost unanimously focus on the sense of gratification and accomplishment in being able to give back to the community and simply share their music with others.
Though all artists in this article expressed to us their satisfaction and appreciation in performing and touring, I was curious as to how they find the time to actually do it, as well as work a day job and make ends meet.
"It’s an endless juggle." - Leah Senior
Rather than allowing for work to intervene with music, we found that our guests avoid this by taking work as a second priority and keeping their efforts in line with their passions.
"I’ve quit a heap of jobs! Pushing the idea of a career off into the distance." - Leah
Cutting jobs, taking time off, or working in roles that are lacking in glory or glamour (*cough*cough* hospitality *cough* retail) are all commonplace for a musician devoted to the art. Unless you’re last name is Kent and you wear spandex, finding the time to improve as a musician while working full-time is incredibly difficult.
"I’ve mainly worked hospitality and other jobs that are flexible and unambitious in order to keep writing and playing". - Jim Lawrie
"I am notoriously bad at being organised. My idea of being ‘on time’ is usually being 5-15 minutes late.. but when it comes to music I would bend over backwards to make sure I could make it. So a lot of the time it would actually be my music-life getting in the way of my work life. Priorities!" - Alice Skye
Clea mentions having finally made the decision to see how far she can sustain herself on her music “without having to jump back on the hospitality train (hopefully never!)”. Living off of music is obviously no easy feat. With the majority of listening garnered through digital streaming services, it’s a shame that musicians can either earn or a bucketload through digital releases or just enough for the occasional burger.
"Spotify can be your friend if you get onto a good playlist, but because of modern music platforms, indie musicians hardly get a bar from digital and physical purchases" - Clea
"I’ve definitely profited, but not in large amounts! I think once I got a royalty check of $2.75" - Alice
Profits for many artists come from the direct support of fans in the form of actual tickets sales and purchasing of their releases. There is a lot of luck involved in whether or not you can earn a wage from streaming alone.
"It can be profitable if you get on a well regulated playlist and rack up plays into the thousands or millions, but asides from that I think the only benefit is that people are able to access your tunes easy, and maybe that’ll lead to them coming to a show." - Jim
That being said, not all gigs pay well, or at all for that matter. This doesn’t stop any of the guests of this article though, all of them citing and endorsing free shows as worthwhile experiences.
“I can’t afford to do it all the time but to me the experience is so worth it while I’m still learning to build up confidence.” - Alice
“I’ve done so many (low-paying gigs)! Sometimes it just looks like a fun time, other times it might be an “opportunity”. Although I’ve gotten to a stage where I get tired of playing for nothing, when you’re starting out and full of energy I reckon go for it.” -Leah
With digital distribution being so popular, yet so unreliable financially, the opportunity to perform for the sake of the art becomes rarer. Eventually, an artist has to expect fair payment from their profession.
Performing is a part of the passion, but is also guided by your ability to sustain yourself financially. As an artist invests more of their life into music, and pursues it as a profession as opposed to a hobby, the scene takes on a large administrative, business side.
“It’s a full time job in itself. And I think you also have to be prepared for the administrative side of it” - Jim
"All the music business stuff is a bit of a drag- especially when you’re juggling jobs and creative stuff" - Leah
At the end of the day, musicians have to be able to sustain themselves from what they do. As such a lot of non-creative work goes into what is intended to be a creative field.
"Music feels like work when dealing with the admin side of things but more so like play when touring, releasing music, creating music clips and artwork." - Clea
And as with many independent careers, starting up is often synonymous with being tight on cash.
“Have savings! Just so you can feel comfortable if things don’t start to heat up straight away” - Clea
"Be patient and shop second hand." - Alice
“Before you get to enjoy a sustainable lifestyle as a musician little sacrifices have to be made…cheap rentals, thrifting, lots of home cooking (all of which I believe are very rewarding and good for the soul)” - Clea
There isn’t much of a middle-ground in terms of a musician’s wage. If you aren’t making it a big and living good off of your music, you’re probably budgeting and living frigidly for it.
“Ultimately I would just love to have a little more financial support so I could keep tinkering away without worrying so much about making ends meet.” - Leah
It’s something that’s become not only accepted, but embraced. I asked Leah what she gets out of being a musician, to which she jestingly boasted :
"Debt and the romance of following your dreams. Also being part of a wonderful community where you are constantly meeting like minded people." - Leah
Despite the majority of this article being focused on discussing the hardships and sacrifices that musicians tend to make, the lifestyle is undoubtedly worth it for our guests. The financial complications and hard work that go into the music aren’t on the mind of the passionate musician when considering the future.
"I’ve learnt a lot about myself through playing music and one thing I’ve realised is that if I never earned a dollar doing it, I’d still come out richer than when I started" - Jim
"It’ll never be a 9-5 job with a secure salary. I’m okay with that." - Alice
When I asked what it is that pushes them through the constant administrative work and small lifestyle sacrifices, and why they choose to live by music, our guests explained that choice has very little to do with it.
"I’ve tried studying and working full time and it’s always something I have to force or talk myself into. Music comes much more naturally. I struggle a lot with making decisions and music is the first thing I’ve never had to question. Obviously performing is hard and can be tiring – but it’s the most rewarding thing I’ve ever done." - Alice
"I guess the way I’ve come to see it is instinctual or as a necessity. If I didn’t do it, I wouldn’t be happy, if I wasn’t happy I wouldn’t be alive. That’s a very simplistic way of describing it, but its true for me at least" - Jim
"As long as I have a roof over my head and food on my plate I’m just fine. I don’t see the point in living lavishly but not doing what you love most." - Clea
It comes down to general happiness. People find happiness in many different ways, whether it be through comfortable living, through a sustainable career, through being with friends and loved ones or through watching the zeroes in your bank account rack up over the years. Some people find happiness solely in their passions.
“Life is most definitely too short to not do what you truly want to do.” - Clea
For their music and their passions, small lifestyle compromises become even smaller to the devoted musician, and the focus always returns to artistic expression and experience of sharing music.
If there was anything you could change about being a musician, what would it be?
"Honestly? Nothing!" - Alice Skye
Written by Leonard Bernardone
Everyone has their opinion on how well the music scene is faring in this digital age. With live venue attendances of roughly 26 million per year, you’d be mad to say that live music isn’t relevant. However, upcoming artists involved in the culture are struggling to fill seats, and consequently their stomachs.
We interviewed some musical veterans and friends of Parlor to get their take on the state of the industry, including Michael Spiby of The Badloves, Kim Salmon, and Steve Kilbey of The Church. First, we asked if they think live music is at risk, which was met with the following by Kilbey:
“It seems there are less opportunities for young players than back in my early days. There were millions of venues then, and there aren’t now. So where can they all play?”
Asides from the increasing availability of music at home and on-the-go, live music is also largely impacted by changing legislations and venue requirements. Australia just isn’t as accommodating for the culture as it used to be, and venues such as The Cherry Bar and The Tote, both crucial Melbourne rock staples, have been brought to their knees by noise complaints and mandatory renovations/cutbacks. Gig spots are finding it less and less profitable or secure to host live performances unless they can tone it down and avoid noise complaints.
Although gig spots are becoming scarce, more avenues are becoming available for live performances. Alternatives such as Parlour, that can bring musicians literally to your doorstep, would’ve been impossible fifteen years ago. Asking a band like The Church to play a show at your home could have likely been viewed as ridiculous, but the culture has shifted. Thanks to the internet, communications between the audience and the performer are clearer than ever before, and having your favourite band or musician perform at your location is not only possible but actually quite reasonable!
While there may be a shift in the availability of venues, the culture has shifted in a way that live music is no longer restricted to specific gig-spots. Spiby responded differently, however, attributing the changes of the music scene to technology rather than venue availability:
“Venues come and go but the scene is still as vital and productive now as it was in the early days. It’s the distribution of recorded music that has changed drastically and, through technology, anyone can release their music without a label… with varying success!”
Where engaging with live music used to be a large part of musical discovery, we now have a free (or dirt-cheap) personal curator in our pocket saturating us with literally thousands of immediately available musical options. If you aren’t a music-lover, a gig-goer, or a musician, looking for music can often be like trying a new restaurant and discovering that their menu is 62 pages long. More often than not, it’s overwhelming, and a lot of people stick to what they’re already familiar with rather than seeking new developing artists.
On the other hand, the listeners that do actually want those options and are trying to discover new musicians, have more avenues of discovery than ever before! Music blogs, Youtube channels, streaming services and social media platforms are but few of many ways to find new music, allowing for artists to extend a further reach than ever before. Hell, my first Jessica Pratt gig was attended solely by luck; my Spotify app decided to inform me that she was performing live that very night in Northcote.
And from there I discovered Aussie musicians performing at the same venue, such as Leah Senior.
Businesses and venues can send out newsletters and notifications at a drastically smaller cost than what used to be available (physical media), events can be hosted with little to no physical advertising, and the word can spread like wildfire very easily.
“There’s loads going on all over the country.” - Kim Salmon
Whether or not technology is filling seats or killing interest, Kim Salmon boasts a strong confidence in the current generation. Citing interest in an array of punk-rockers of this generation ( Nun, Wet Lips, Aus Mutants), Kim Salmon went on to explain that as a music teacher himself, he only teaches the basics, and allows for his students to make their own sound and take their own artistic approach.
“If anything, I’ve learned a lot myself since teaching.” - Kim Salmon
Though there are new challenges in venue availability, and artists have a hard time standing out, the current generation is also equipped with so much in the way of distribution and creative freedom that the culture is now also adapting to the artist. The mainstream may not seem to have as passionate and engaged a following as when rock was at the forefront, but the niche and sidestream audiences are more viable than ever.
We’re in an age where fans of low-key folk artists or obscure genres like Vapourwave can be crowdfunded and directly endorsed by the fans. Hell, Chance the Rapper recently won a Grammy without even being signed to a record label.
The need for official venues is no longer as constricting as it always has been, artists are able to sell themselves independently, and fans can engage at a more direct and personal level.
Oddly enough, in an age of digital communications, music is often more intimate and real than ever.
Playing festivals and concert halls is great fun but is slightly isolating due to the scale of the events, where intimate settings like Parlour shows are … real! Music is meant to be shared between humans, that’s when it’s most fun. - Michael Spiby
by Leonard Bernardone
We spent some time at Josh Cashman's house the other week, drinking tea and chatting about his upcoming Parlour tour! You can host the legend at your house!